PR strategy?

Technology companies seem to have a bad reputation at the moment. Whether through honest mistakes or more intentional oversights, the likes of Apple, Facebook, Google and Twitter have created distrust among consumers.
But as technology develops, and as we hand over more control to artificial intelligence and machines, it becomes difficult for developers to foresee the negative consequences or side-effects that might arise.
In October 2017, the AI company DeepMind, a subsidiary of Google, created an ethics group made up of employees and external experts called DeepMind Ethics & Society.
But are these groups any more than a PR strategy?

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